The US Centers for Disease Control and Prevention CDC reports that middle school and high school students are being exposed to more advertising for electronic cigarettes than ever before. E-cigarettes are the most commonly used tobacco product among this age group. According to the CDC, exposure to e-cigarette advertising is linked to the chances that young people will go on to use e-cigarettes, just as exposure to traditional tobacco advertising is linked to the chances that young people will try regular cigarettes or other traditional tobacco products.
The Real Cost is focused on youth between 12 and 17 years of age who are at higher risk of becoming smokers, like those who have already tried cigarettes or who are likely to experiment. It focuses on the health effects of smoking and losing control due to addiction. The campaign has run on TV, radio, print, web, and social media.
So the Food and Drug Administration is trying to get at what might really scare teenagers in its first campaign against smoking: looking ugly and stupid. Advertisements will run in more than markets throughout the U. It also will use social media.
Research shows these advertisements reach, and strongly influence, children and teens. Statistics like these worry public health experts, since studies show the more cigarette ads teens see, the more likely they are to try smoking. Research also suggests that seeing characters who smoke in movies makes them more likely to try cigarettes.
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Jump to navigation. In recent decades, anti-smoking campaigns have been a key method to warn the public about the harmful truth of tobacco products, prevent teenagers and young adults from ever starting and help smokers quit. These campaigns are especially important for adolescents as nearly 9 out of 10 cigarette smokers start before age 18, forming early dependencies early that lead to devastating health problems later in life.
The last time the U. Food and Drug Administration FDA tried to use graphic images to deter smokers ina judge ruled its graphic labels—which included images of rotting lips, corpses, and diseased lungs—unconstitutional. Two years later, the FDA has revealed its latest move, announcing its first national anti-smoking campaign aimed at teens.
The ads will target the roughly 10 million American teens who are open to smoking or are already experimenting with cigarettes, she says. That investment "is one of the most important efforts in recent times in the effort to reduce youth smoking," says Matthew Myers, president of the Campaign for Tobacco-Free Kids. These were designed with the same scientific rigor that Madison Avenue uses to market its products.
Media efforts to reduce use of tobacco products have been used frequently and effectively since the s. Anti-smoking ad campaigns have been launched in several states and by various organizations. California, Massachusetts, and Florida all have used aggressive media campaigns in recent years in an effort to combat youth tobacco use.